# Proposal outline

So your AI writes a first draft of a proposal that you only need to review.

How to use it: replace each example with your own content, then delete the guidance in italics. Keep the headings: they help your AI find the right passage.

## What we understood

*The client’s need, in their words. This is what shows you listened.*

Example:

> Your site is eight years old, does not display well on phones, and brings in few quote requests.

## What we propose

*The answer to the need, starting with the result.*

Example:

> A five-page website, readable on a phone, with a three-question quote form.

## How it works

*The stages and how long they take. Three or four, no more.*

Example:

> 1. Site map: one week.
> 2. Mock-ups and copy: three weeks.
> 3. Go-live and training: two weeks.

## What it includes, and the price

*The detail of the offer and its amount excluding tax.*

Example:

> Five pages, form, one hour of training, hosting for a year: €4,800 excl. tax.

## Why us

*Two or three reasons that can be checked.*

Example:

> We have delivered 40 sites for craftspeople. You will always have the same contact.

## To get started

*The action expected from the client, and how long the offer stands.*

Example:

> Proposal valid for 30 days. A word from you, and we set the first meeting.